How might we build a renewable energy venture?
Outcome: Designing, building, and launching the MVP of a modern renewable energy provider in deregulated markets using renewable sources.
Role: Project Lead & Design Researcher
Responsibilities:
Leading a multi-disciplinary team of designers (UX , Research, Business, Strategy, and Communication ) to move from insights to product launch
Conducting design research over 3 markets to uncover user insights around renewable energy and building the value proposition of the venture
Leading the creation of the business model and the MVP of the venture
Leading the creation of a brand that resonates with target users
Building the roadmap and strategy to launch for the venture
Collaborating with Product Development partners to build the MVP of the venture
2019-2020